Customer Master Data - Overview
Purpose
The Customer Master Data domain provides a single, authoritative source of customer information for the Maersk organization. It enables consistent customer data across commercial, operational, and analytical systems.
Scope
- Customer identification and attributes
- Customer hierarchy and organizational structure
- Address and contact information
- Commercial terms and agreements
- Data stewardship and governance
Stakeholders
- Business Owners: Commercial and Sales teams
- Data Stewards: MDM Operations
- Consumers: ERP, CRM, Billing, Analytics platforms
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